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  • Amazon ventures into fan fiction promotion Amazon ventures into fan fiction promotion

    WASHINGTON - Amazon, the largest online retailer of books, movies, music and games, Friday offered its Kindle e-book platform to fan fiction authors to sell some of their work. Fan fiction is literature inspired by popular books, shows, movies, comics, music, and games. Publication outside of blogs and online fanzines is often difficult because of copyright issues. Amazon Publishing has ...

  • Twitter Amplify Turns Up the Volume On Dual-Screen Advertising

    Sponsored tweet shows instant NBA replay preceded by a short commercial Twitter is creating a new way to make money for itself and media partners with a service called "Twitter Amplify. On ...

  • Dish draws scrutiny to SoftBank-Sprint security

    Masayoshi Son, chairman and chief executive officer of Softbank Corp.,the Japanese wireless carrier bidding for control of Sprint Nextel Corp. Dish Network Corp. seems to have found some traction with its complaints of national security concerns surrounding Tokyo-based SoftBank Corp.s deal to buy mobile phone carrier Sprint Nextel Corp. Dish, the Douglas County-based satellite TV company, wants ...

  • Tech Time Warp of the Week Apples 1984 Advertising Masterpiece

    1984 Super Bowl ad . It’s still talked about as one of the greatest Super Bowl ads of all time. But buried in the company’s marketing vault is another landmark video from the same year, and it may be even better. It wasn’t inspired by Orwell. It was inspired by Dan Aykroyd. The ad is called BlueBusters (see video below), and it’s a riff on Aykroyd’s parapsychology ...

  • Big Marketing On A Small Budget

    Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that's about average for a small marketing agency. Recently, we heard from a vibrating shoe man, a couple with a terrific new home-schooling program and a woman with a new Luxury Magazine but no circulation! Naturally, they all had small (very small) marketing ...


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Movie Review

Hopscotch [DVD]

Hopscotch [DVD]

Hopscotch, as its playful name implies, is a light, breezy riff on spy movie conventions. Based on Brian Garfield's 1975 novel, it gestated for several years and went through a number of different hands before being directed by Ronald Neame, whose lengthy career stretched back to work as a cinematographer in the 1930s. Neame had handled both offbeat comedy (he directed Alec Guiness in T ... ...

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  • Fleur du Mal Dress Up Customer Shopping Experiences with Mobile

    Fleur du Mal Dress Up Customer Shopping Experiences with Mobile Multichannel may not be every brand's style. But lingerie brand Fleur du Mal is pairing mobile with in-store shopping to create a truly seamless ensemble with the launch of its mobile pop-up stores. The fashion brand partnered with Usablenet, a multichannel platform provider, to create a pop-up experience that uses ...

  • The Future of Media as Seen at Internet Week

    Keynote: NBC Universal Exec VP Lauren Zalaznick in conversation with Media REDefined’s Jason Hirschhorn (also a former exec at MySpace and ...

  • State Department official who pushed to change Benghazi storyline up for promotion

    The State Department official who played a key role in massaging the Obama administration's storyline on the Benghazi attack has been put up for a promotion -- a move that could trigger a heated confirmation battle on the Hill.  Victoria Nuland was nominated Thursday by President Obama for the position of assistant secretary for European and Eurasian affairs at the State ...

  • Ad of the Day Dodge

    It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV show/video game ...

  • How cat photos on caturday helped me understand Google+

    Hello? Is anyone out there? Thats how a lot of people feel when they log on to Google+ and try to interact with friends and business connections, many of whom are off chatting on other social media platforms. The experience used to be a lonely one for me. The often non-chronological order of Google+s news feed confused me, too. That is until curiosity got the best of me, and I started watching ...

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