There are thousands of eCommerce businesses today, and eCommerce trends show that these numbers will only continue to grow. For people running an eCommerce store, it's often hard to stay ahead of the competition and to turn a profit. One of the keys to doing this is effectively using the technology available. With the right technology, eCommerce brands can communicate better with their customers, ship out orders faster, handle customer service requests better and overall perform more efficiently. There are a few areas in particular that technology can benefit eCommerce brands.

Warehouse Technology

The warehouse where you store items is at the center of your eCommerce brand. If the warehouse doesn't operate efficiently, it won't matter much what else you do with your business. Luckily, there are several technology options available to eCommerce business owners. For example, there are automated forklifts, warehouse management software, and employee tracking software, among many others. The warehouse is often where technology can make the biggest difference, making this the best location to start efficiency improvements.

Cart Abandonment Features

A big issue that almost all eCommerce brands face is cart abandonment.In fact, in total, eCommerce brands lose about $18 billion in sales each year due to cart abandonment. Cart abandonment is when someone adds an item to their virtual shopping cart but leaves the website before completing the purchase. These people are as close to becoming a sale as possible without actually becoming one.

If you can improve your cart abandonment rate, you'll start to quickly increase your revenue. When choosing software for things like your shopping cart or marketing, look for ones that have cart abandonment features built-in.

Email Marketing

One of the best ways to reach an audience is through email marketing. According to one study, for every dollar you spend on email marketing, you can generate $42 in return.Now, it's easier than ever to set up an effective email marketing campaign for an eCommerce brand. It's just a matter of collecting email addresses from the audience and setting up automated emails.

Social Media

The other prominent way to reach an audience is through social media. With social media, you can do a lot more than simply post links to your newest products. You can also interact with your audience, answer customer support requests, share useful information related to your niche, and promote your latest deals or discounts. Because social media sites are free to use, they are one of the most cost-effective ways to promote any brand. Once you have a robust social media operation in place, you can spend a short amount of time using it while still getting great returns, which also makes it a very efficient piece of technology.

Customer Tracking

A somewhat new technology is customer tracking. Customer tracking can allow eCommerce brands to do several things. For example, it can track website visitors and display ads to them when they are on other websites. This is known as retargeting and can greatly help bring back old customers.

Another thing you can do with customer tracking is to provide better product recommendations. Using a person's past browsing history you can provide more accurate recommendations within the website or through your email marketing campaign. This can be a great way to encourage customers to make additional purchases since they are seeing suggestions related to things they like.

Live Chat

Finally, a live chat feature is a great way to provide better customer service. With a live chat feature, your customers can quickly connect to a customer support agent and chat with them, rather than having to go through email or over the phone. Some live chat software even comes with chatbot features, in which you can provide automated responses to common questions. This can significantly reduce your customer service load while providing your customers with quicker answers.

You can even use this software to learn more about the type of products your customers are interested in or what areas of your site could use improvement. If you're interested in learning more about live chat software, you can check out this guide.

Ecommerce Brands Need Technology

Ecommerce brands wouldn't exist without technology. However, technology can do a lot more than simply allow for the sale of goods online. With the right tools and software, any eCommerce brand can make their business more efficient and better serve their customers. This will only grow increasingly important as more competition comes along every day and new tools emerge to help them progress quickly.